Tracking Protocols
AuraWorks utilizes specialized beacons to bridge the gap between anonymous traffic and industrial sales intelligence.
01. Purpose of Tracking
Operational Necessity
Maintains secure sessions and authentication states within the AuraWorks Dashboard.
Identity Resolution
Resolves anonymous corporate signals into actionable high-intent sales intelligence.
Sector Analytics
Measures engagement from specific industrial sectors like Mining and Construction.
02. Technical Categorization
| Category | Function | Lifespan |
|---|---|---|
| Essential | Required for secure logging and infrastructure integrity. | Session |
| Functional | Persistence for Digital Receptionist states. | 30 Days |
| Intelligence | AuraWorks Tracker. Maps IP signals to Identity Bridge. | 1 Year |
| Analytics | GA4 integration for macro traffic patterns. | 2 Years |
03. Consent-Led Resolution
The AuraWorks Identity Bridge operates on a dual-layer logic to ensure POPIA compliance:
- Anonymous Firmographics: We process technical metadata (IP, User Agent) to identify the visiting Firm. This is non-personal corporate identification.
- Personal Resolution: Individual professional data (LinkedIn/Email) is only resolved if the visitor interacts with a consent-gathering element, such as our Digital Receptionist or "Request Access" button.
We respect "Do Not Track" (DNT) browser signals. If active, the Identity Bridge will default to restricted mode.
Third-Party Beacons
AuraWorks utilizes trusted partners including Vercel and Google Analytics to verify professional data. These entities may deploy their own cookies to monitor professional interests within the B2B industrial ecosystem.
Managing Your Preferences
Browser Control
You can reset or block cookies via your browser settings (Chrome, Edge, Safari). Disabling essential cookies may result in platform instability.
AuraWorks Global Opt-Out
Identity Bridge Protocol v2.0